A well-designed website can generate more prospects for your sales funnel. You can create a website with a beautiful design and a compelling message to draw in potential customers. It could accurately describe the products or services that your company provides. The pricing can be competitive, and the offerings could be in demand in the market.
However, your website is only one of the 1.5 billion websites on the world wide web today. Many brands have websites that are as great as yours. If the site provides a great design aesthetic, usability, interactivity, sound design, or value, it doesn’t matter if people can’t find it.
Several methods are available to promote your business presence online, and they can be divided into inbound and outbound. While the terms “inbound” and “outbound” marketing might sound familiar for many business owners and marketers, there’s a need for a solid understanding of both to develop an effective marketing strategy.
Check out this infographic by Landau Consulting as they discuss in detail everything a novice needs to know about inbound and outbound marketing.