Advertising uses splashy visuals and language to sell product and brand stories using paid media. The consumer is fully aware that it is paid communication, and not necessarily the whole truth! But, in Public Relations, comprising articles, interviews, panel discussions, etc., the credibility factor is significantly higher because it is perceived as true information. People listen more carefully, and use it to form their own opinions and beliefs. This is the power of Public Relations.
Here are 10 strategies to harness the power of PR for shaping public opinion, and engaging the consumer with your Non-Profit.
Infographic by – Classy