How to Use a Buyer Persona to Build a Successful Business – Infographic

A buyer persona is a figment of a business developer’s imagination, yet plays a crucial role in strategy and tactics for real-time business growth! That’s because a buyer persona represents a key section of the target audience, both in terms of demographics and psychographics. They act as a guide and a touchstone to measure every stage, from product development, packaging, pricing, right up to brand messaging.

This infographic presents a detailed 5-step process for developing buyer persona, using the innovative analogy of a recipe to discuss ingredients, cook process, garnish and serving styles.

How to Use a Buyer Persona to Build a Successful Business - Infographic

Infographic by – GetCRM

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