Internet marketing efforts are slowly becoming a vital part of every company’s daily operations. Your audience is likely to be online for the majority of their day, so if you don’t bring your services on a platform that they’re regularly exposed to, you’re going to fall behind on the competition.
If you’re someone who used to outsource experts, it can be difficult now to decide how to structure your digital marketing team. You should be familiar with the roles, hierarchy, and communication strategy of your new department before proceeding with this significant step. It’s understandably intimidating in the beginning, but once you’ve filled the roles with the right people and have a stable system in place, the payoff will be tenfold.
Here’s a crash course on the crucial positions, team structures, and more when setting up your company’s digital marketing team.
Infographic by – Spiralytics