As a digital marketer, you know just how crowded the media space is and how easily, and soon, consumer boredom or fatigue can set in. That’s why, you’re constantly looking for new brand-building content to populate your social media platforms. You could fill your pages with videos and articles about your brand, or you could ‘curate’ interesting content, from other sources, that resonates with your brand’s values.
This infographic discusses how to effectively schedule curated content, so that you meaningfully engage with your audience, and suggests different scheduling ratios for original vs curated content.
Infographic by – CoSchedule