Did you know that there are 700 million active users on Instagram?! That is an amazing growth curve for a media that didn’t even exist a few years ago. Research also indicates that users are more like to actively engage with Instagram as compared to other social media platforms.
This infographic systematically evaluates target audience profile, reach and impact of Instagram as a media vehicle, as compared to other social media vehicles, and how to optimize effectiveness by using the formats of manual or automatic bidding, measuring CPC (cost per click) and EAR (estimated action rate).
Infographic by – AdEspresso