Every marketer knows the criticality of hitting the market at the right time, with the right carefully-researched and tested campaign, and the most effective media plan. In reality, there’s many a slip between the cup and the lip (to quote an old saying)! Often, in the planning process, we misjudge the time it takes from start to finish, misguidedly believing that the process can be ‘managed’, only to desperately scrounge around at the last minute.
This infographic provides the perfect planning tool: a unique calendar that only marks big shopping events, and when to start preparations.
Infographic by – AdEspresso