Technology evolves, brands evolve, consumers evolve. So, in keeping with rapidly changing market dynamics, your email marketing campaign must evolve too! Yet, as you embark on the task of creating your latest campaign, do remember that some basics always remain the same – content will always be king, and the consumer will always be right!
Here’s a 4-point checklist to help you plan and create a winning email campaign – one that reaches the right target audience, with the right messaging, the right behavioral triggers, the right personalization techniques, and the right response mechanisms.
Infographic by – Adestra