They say that customer service is one of the pillars of successful businesses. If that is the case, then consumers or customers form the plinth of the pillar – for without them, there would be no business! No organization, however large or small, can hope to grow and sustain itself without the support of a strong and stable customer base.
Which is why Customer Relationship Management, or CRM, is a vital component of organization systems. This infographic explains the many facets of CRM, and the opportunities they offer to optimize and nurture customer relationships.
Infographic by – transcosmos Information System Ltd