The classic definition of personal branding is that it’s all about you, it’s who you are, it’s the ongoing process of establishing an image or perception of yourself in people’s minds. The new age definition adds another layer – it’s who you are + your social media persona!
Your personal brand becomes what you project in social media, especially among those you don’t know personally.
Moreover, recruiters and potential employees will definitely check your internet footprint for employability. This infographic guides you on how to create a compelling and positive personal brand online that effectively supports your resume.