Benjamin Franklin once famously said, “It takes many good deeds to build a good reputation, and only one bad one to lose it.” Replace the word ‘deed’ with ‘words’ or ‘review’, you get the same result! In the modern online marketplace, this adage is even more meaningful, as prospective customers can easily get instant feedback from other customers.
This infographic looks at statistics of typical buyer behavior and how it is impacted by bad reviews: a whopping 86% of consumers hesitate to buy if there is even one bad review!
Infographic by – SOCi