A fundamental principle of marketing is strategic building of brand identity, a visual identity and unique value proposition (USP) that tells a story, that stands out in the competitive scenario, and connects with your customer. This is unequivocally true for hotel brands too.
The value that hotels promise goes much beyond rooms and beds. Hotels, nowadays, have become art-spaces that not only evoke curiosity and desire, but tell a powerful story of self-image to consumers. Moreover, art creates conversation pieces for word-of- mouth advertising. This infographic decodes how art has a become a vital marketing tactic.
Infographic by – Accent Art and Frame