Generation-Z, the newest demographic group after the Millennials (Gen-Y), are those born post 1997. Therefore, the oldest in this segment are now 20+, heading into college from high school. They’ll comprise 40% of consumers by 2020, at the forefront of trends and market dynamics. So, what attitudes and beliefs define them?
Suffice to say, they’ve upturned most trends that defined the Millennials. This generation is overtly pragmatic, choose education based on job availabilities and high salaries, and refuse to be sucked into the education debt trap. Read on for more fascinating insights on Gen-Z.
How Gen Z Is Confronting Their Financial Fears:
Infographic by – RAVE Reviews