How do people buy? What are they thinking? What are their needs? How do they make and validate their choices? Buying habits and behavior is the subject of never-ending reams of consumer research, as marketers try to understand what makes a customer tick.
This infographic presents insights on the buying behavior of Brits. Good news for marketers is the fact that Brits are more brand loyal that the global average! Read on for more insights on the Brits’ attitude towards online vs brick-n-mortar buying, freebies and free delivery, importance of research and choice validation, etc.
Infographic by – CM Brand