The millennials, born between 1980-2000, once branded as the narcissistic me-generation, are the parents and family-formers of today. Demographically, at 92million, they have the largest numbers, even more than the baby boomers at 77million. Most critically, they’re also the most racially and ethnically diverse generation.
However, within this strategically important group, the one sub-group that stands out for their strong family values and buying power is the Hispanic Millennial Parent. Read this infographic for data that highlights the demographic and psychographic profiles of this segment – and why they ‘re a marketers’ dream.
Infographic Source: Hispanic Millennial Parents by Adweek