The way that customers interact with businesses is changing. At one point in time people would drop by or call if they had a question. Now they prefer the least invasive ways possible of interacting with companies – through social media and increasingly through text messaging. Last year 29% of people would rather look up information on their phones than approach a store worker, and now with the pandemic reliance on digital information access and communication has grown significantly.
In fact, for many businesses the ability to stay in contact with customers via digital communication options is the only thing keeping their business alive. Learn more about the power of mobile communications below!