GenZ-ers. They are the newest generation of market movers, game changers, brand buyers. Born between the years 1995 and 2012, the segment-elders are now in their twenties, already making all the right moves, challenging established concepts of consumer behavior and attitude; the youngest were ‘born digital’ and have a unique tech-molded mindset.
Moreover, GenZ-ers will account for 40% of all consumers by 2020, making them the most important segment for marketers. This comprehensive infographic presents an in-depth and fascinating picture of this generation, their attitudes and beliefs, their social media habits and their key influencers.
Why The Way You Marketed To Millennials Might Not Work With Gen Z?
Infographic by – QeRetail