Content marketing is the term used to define the strategy of creating and distributing interesting, information-oriented and relevant material to specific target audiences. The objective of content marketing is two-fold: a) add value to the target consumer and, b) provide the impetus for desired action.
Infographics, like this one, are actually great examples of content marketing. Other examples could be podcasts, webinars, or B2B success stories. Check this infographic to know the winners, and why ‘span of attention’, ‘level of engagement’ and ‘finish rate’ is the mantra for winning content!
Infographic by – Contently