Geofencing, in its essence, uses location-mapping technology like the Global Positioning System (GPS) to create ‘virtual fences’ or virtual geographic boundaries. This can be a boon for marketers, enabling them to finetune their consumer contact programs. For example: you’re at the airport, and have an hour’s wait for a flight. And Pub-X sends you a personalized invitation and a reminder that their happy-hour is on for only another 30 mins!
This infographic highlights the many amazing marketing opportunities that arise from geofencing, and tips on how to optimize the customer experience.
Geofencing Marketing and How to Optimize User Experience:
Infographic by – CleverTap