Too often, marketers make the mistake of clubbing the ‘young’ into one homogenous group, defining their beliefs, attitudes, desires into one phrase – ‘the digital generation’. But, the fact is, that those who were born in the 80s and 90s vs those in the 2000s could be more different. And what sets them apart, surprisingly, is digitization!
This infographic explores the fine differences between gen-Y and gen-Z – their tech touch points, their personality attributes, their verbal and non-verbal language, their purchase behavior and what motivates them, etc. Invaluable cues to develop strong digital marketing campaigns.
Generation Y vs Gen Z – Subtle Differences Between Today’s e-Commerce Consumers:
Infographic by – Arpatech