The number of smartphone users globally is galloping ahead – it touched 2.32 billion in 2017 and is slated to touch 2.87 billion by 2020. Consequentially, the mobile app market is also exponentially growing, riding the smartphone wave! Users downloaded a whopping 197,000 million mobile apps in 2017, which will almost double to 352,000 by 2021!
App developers are faced with the challenge of marketing to a global market, without losing the local language and cultural essence. This infographic shows the way with innovative ‘glocal’ marketing strategies: a balanced integration of global and local.
Infographic by – Translate By Humans