Fonts are the print equivalent of character and personality – just like you peg people as sophisticated, business-like, happy and cheerful, maverick, so can you with fonts. Which is why it is a critical tool in any design professional’s armory. All fonts have a language that sends hidden signals to consumers whose brains, then, decode by assigning certain characteristics to the product.
This infographic showcases some specialized digital fonts that breathe uniqueness and authenticity into different genres of digital communication – company websites, e-commerce stores, online books, etc.
10 Most Versatile Fonts Every Designer Should Own:
Infographic by – DesignMantic