Here’s something to think about: Apple has only 270 stores in the US, but retail sales of almost $36 million! (Inversely, Verizon Wireless has 6839 stores but less than half the sales of Apple!) There’s obviously something that Apple is doing right! All research shows that the secret, magical ingredient is personalized customer service.
So, while other retail stores concentrate on providing five-star customer service, Apple simply changed the format, and made five-diamond service the new standard! Read on to understand Apple’s customer-satisfaction strategies. The bottom line is that no technology cannot replace the personal touch!