Diversify or Die. That’s the new mantra of all businesses. And no wonder, given the fact that technology and travel is linking markets and consumer wants and desires like never before. The world truly is a gigantic global market, and expansion is the only way to sustained growth.
In this scenario, the importance of understanding the potential of new markets cannot be overstated. Demographics and psychographics, competition, government regulations, distribution dynamics and logistics are just some factors that need thorough pre-entry research. This infographic evaluates 5 significant strategies that will open new export horizons.
Infographic by – Alba