Do you know that over 90% of people between 18-65 have purchased at least one product or service, as the result of an email campaign? That’s a phenomenal ROI, any way you look at it! Yet, many marketers, while accepting the power of email campaigns, still get it wrong! Simply by pushing all potential customers into a homogeneous crowd and sending out blind mass-mails they forget that each customer is a unique individual!
This infographic presents statistics that prove how personalized email campaigns attract customers more, resulting in markedly higher sales and ROI.
13 Incredibly Surprising Email Personalization Statistics:
Infographic by – ActiveTrail