The first cardinal rule of marketing is Know Thy Consumer. Unless you understand the consumers’ buying and usage habits, triggers and influences, the journey to connect with the consumer remains incomplete and ineffective. Old formulas and mind-maps, created for the brick-and-mortar world, cannot be applied to customers who are increasingly comfortable with online validation and purchase.
Check this infographic to understand the latest marketing trends, and ideas on how to enhance customer connect, in order to stay ahead in the e-commerce game. With the e-commerce industry expected to burgeon to $ 4.5trillion by 2021, there are no options!
Infographic by – RetailNext