In the modern business and market environment, digital technology has enabled sourcing and analysis of large caches of consumer data. Consumer buying behavior, media habits, sales data, value perceptions, performance of websites vs apps, etc. – all these and more are the raw material for digital analytics which, in turn, gives informed and systematic information for future action.
This infographic highlights why organizations should focus on the four pillars of successful digital analytics – Strategy, Infrastructure, Monitoring and Optimization – that will result in a cohesive approach to company strategy, investments, marketing models and goals, and customer experience.
Digital Analytics: Supercharge Your Marketing
Infographic by – Webrepublic