A cardinal principle in business is customer-orientation, or proactively reaching out to the customer before, during and after any purchase, creating a purchase and post-purchase experience that delights the customer, and builds loyalty.
In the digital era, vast technological advancements have resulted in a paradigm shift in the way customers search for and buy products, and the challenge for marketers is how to create the same sense of connect and satisfaction without any physical interface. This infographic identifies the top 5 customer service challenges in the internet marketplace, and puts forward ideas on how to surmount them.
Infographic by – Sparkle Training