There’s an old marketing buzz-phrase that has stood the test of time: Content is King. In other words, all the tech bells ‘n’ whistles, the over-the-top media push, will not work if what is being said is not interesting, relevant, and doesn’t resonate with the target audience.
This infographic highlights the fact that fancy words and pictures dressed in an attractive creative get-up are not enough – the creative process for creating effective, customer-oriented content starts much before the actual writing – it starts from strategy, and is a collaborative process involving interdepartmental brainstorming and information sharing.
Infographic by – Contently