Whitepapers by definition are authoritative reports that effectively and concisely present on a specific issue. However, while the contents of a whitepaper are of critical importance, its presentation format is equally important. Poor formatting and a messy look will, naturally, lead to negative perceptions, completely unraveling all the hard work!
Think about it: it takes just 8 seconds for a person to get distracted, and a whopping 81% of people just ‘skim’ not read! This infographic discusses design strategies for building a visually attracting and commanding whitepaper, that effectively pulls in the reader. Remember, packaging makes perfect!
Infographic by – The Whitepaper People