What is Brand Identity? The Company’s calling-card. The logo. The colors of the Logo. The specific look of your packaging. The advertising. In short the ‘visual elements’ that distinguish your brand in the consumer’s mind. Right, but not quite! These are identification elements, but what about the brand elements?
Brand Identity encapsulates other key components like the vision-mission statement, beliefs and core values, what you stand for, your likes and dislikes, your personality. Use this comprehensive guide to create a unique brand identity that will stand the test of time and fickle trends.