Counterfeits cost the global economy – BIG – $323 billion in 2018 alone. Counterfeit purses and clothing might not seem like a big deal, though still theft of intellectual property, but counterfeit medications and other medical supplies can be deadly. Even counterfeit electronics can cause electrical shocks and fires.
Consumers aren’t always aware that what they are ordering online could be counterfeit, and convincing counterfeits can cost a company its reputation through no fault of its own. Consumers are advised to be wary of potential counterfeits by buying from reputable retailers and realizing if it looks too good to be true, it probably is. Learn more about the pervasiveness of counterfeits and what you can do about it from the infographic below!
Cost of Counterfeits: Why Brands Matter and How Counterfeits Undermine Them
Infographic by – Best Choice Reviews