Mission statements are meant to do exactly what the words say: make a crisp statement about the mission of your organization. In short, what is your reason to be? The ideal mission statement must establish the motive and direction, shape strategy and decisions, and lay a solid base from which to grow and evolve.
Most organizations have an actual product or service to demonstrate their purpose, but what happens in the case of non-profit organizations, whose products are ideas, people, welfare, change? Check this infographic for some of the most powerful statements emanating from the non-profit sector.
Infographic by – Elevation