You’ve started your dream business, christened it and, now, you need to develop the logo – the brand’s symbol but, more importantly, its identity that customers will recognize, remember, connect. Which is why, designing a brand’s look, or choosing the logo color, is not as simple as saying: My product is for women, so let’s do pink!
Your brand’s color will impact its personality and how it’s perceived, as discussed in this infographic on color psychology. Color means different things to different people, and your choice should stem from your target customers demographic and psychographic profile.
Colour in Branding:
Infographic by – Iconic Fox