Telemarketing is a useful marketing option. Almost 60% of marketing managers in Fortune 500 companies stated that telemarketing is very effective. Besides that, 70% of the B2B sales come with interaction, in which 56% started from telemarketing. This proves that although buyers and sellers might not meet face-to-face but if executed rightly, telemarketing has the power to generate good revenue for the organization.
Many companies don’t know how to measure the performance of their telemarketing executives. Check the infographic and find the other basic KPIs to measure telemarketing campaign.
Infographic by – TDInsights