There is something in the glorious sounding names of mythical gods and goddesses – they immediately bring to mind images of godly virtues and values, as also more human emotions like playfulness, all-encompassing love, anger and jealousy. That’s the power of brand personality and, perhaps, mythical characters were the first examples of it!
So, when cars are named after famous mythical biggies, is it to imbue the brand with the same values, or just because it sounds fancy and elitist? This infographic takes a fun look at whether car brands match the personality of their namesakes!
Cars and mythology: what’s in a name?
Infographic by – AMG