In the modern marketplace, two trends are creating new pathways: first, a networked world allows marketers to mine and analyze massive volumes of previously-untouched data sources called Big Data; second, this Big Data can empower marketers with deeper insights into market dynamics and consumer behavior, enabling more informed and path-breaking business decisions.
However, do marketers fully comprehend the value of Big Data? According to a survey done among 468 real estate companies, the industry is not just grossly underutilizing the opportunities afforded by Big Data, they’re unclear about its potential! Read on for full details.
Infographic by – Fingent