Once upon a time, people went to neighborhood shops to buy whatever they needed. They knew exactly where to look for each item, chatted warmly with the shopkeeper, asked and got feedback, bought and left happily. Then came gigantic malls, and people spent frustrating moments searching the aisles, wasting time and energy, and whatever limited interaction happened was impersonal and terse.
Then came the digital age. Technology has, once again, transformed shopping patterns. Marketers have to adapt and adopt new strategies for today’s digital consumer. This infographic gives strong insights into new-age consumer buying behavior.
The Consumer Buying Behavior in the Digital Age:
Infographic by – Connext