The psychology of colors is a much-researched subject – tomes have been written about character of color, how humans perceive and react to different colors – why do some colors make us feel happy and vibrant, while others are dark and solemn? Why is purple royal and sexy, but red is powerful and dangerous?
Human color perceptions are central to choosing a brand’s colors – as discussed in this infographic, a comprehensive guide on the psychology of colors, how it is used in different industries, and how to optimize the color-wheel to define your brand’s unique character and personality.
Color Spectrum For Brands:
Infographic by – Innoppl