Are colors just colors? Or do they paint images in your mind? For example, is blue just a color, or is it the color of the sky and the oceans – vast, calm, soothing, cool? It is a scientifically proven fact that visual perceptions of color are key to triggering human emotions – when we see a particular color, our perceptions of that color immediately create an emotional response.
Which is why a brands colors are an integral part of its character and story. This infographic spotlights popular consumer reactions to different colors and associated industries.
True Colors: What Your Brand Colors Say About Your Business?
Infographic by – Column Five