How Consumers Perceive Different Colors and Their Association with Brands – Infographic

Are colors just colors? Or do they paint images in your mind? For example, is blue just a color, or is it the color of the sky and the oceans – vast, calm, soothing, cool? It is a scientifically proven fact that visual perceptions of color are key to triggering human emotions – when we see a particular color, our perceptions of that color immediately create an emotional response.

Which is why a brands colors are an integral part of its character and story. This infographic spotlights popular consumer reactions to different colors and associated industries.

True Colors: What Your Brand Colors Say About Your Business?

How Consumers Perceive Different Colors and Their Association with Brands - Infographic

Infographic by – Column Five

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