There are five factors that make company blogging important.
Great for SEO
Creating and publishing blogs on the company’s website improves online visibility, especially Google searches.
Build relationships with your customers
Blogging helps you gain the confidence of your customer by providing them with accurate and high-quality content.
Establish your business as subject matter expert
When you write content and post it online on a regular basis, you can win people’s trust and your website can be visited multiple times as your content becomes a source of information in your industry.
Connect people to your brand
If you’re close or have a good relationship with your clients, you’re building a bond with them. Apart from that, you also make them more interested and more aware of your company or business.
Create opportunities for sharing
If your blogs are accurate and important enough, they can be posted and distributed to other networks by your customers.
Infographic by – King Kongtent