Its said that LinkedIn is a veritable gold mine for B2B marketers – anyone who is anyone in the large global business community heads to LinkedIn for valuable and valid content. That’s why LinkedIn can boast of well over 500 million members – it crossed the half billion mark in 2017!
What’s more, over half of the membership base are active monthly users and, according to some reports, 40% access LinkedIn on a daily basis. Read on for more relevant statistics on why B2B marketers choose LinkedIn for quality content and make it an essential part of their digital marketing mix.
B2B LinkedIn Content Marketing Stats:
Infographic by – Optin Contacts