One significant change in the new millennium is the consumer’s evolution and, therefore, heightened expectations. They are comfortable with, and increasingly demanding of digital media – whether it is for entertainment, researching, window-shopping or buying. And, they expect their brands to be on mark!
Marketers cannot afford to ignore this trend. However, they also cannot afford to create fine-tuned campaigns – the cost of scaling up would be prohibitive! Enter AI – your weapon for personalization. This infographic discusses the many ways AI can empower the marketer, leading to heightened consumer engagement.
The AI-Empowered Marketer: How Artificial Intelligence Enhances the Marketer
Infographic by – Marketo