Each day worldwide smartphone and computer users generate 250 million terabytes of new data. This data relates to what kind of device you use, where you are when you use it, what apps or programs you are using and when, what you search for, who you call and text and message, and more. Even though your personally identifying information, such as your name and phone number, are removed from this data, it’s still pretty easy to tell who’s data is whose, based on the fact you go to a certain place every weekday at 9 am and then another certain place every evening.
This data is all very valuable. Learn more about privacy and protecting your data below!