Oh, that whirlwind, crazy world of advertising, immortalized in the iconic TV series, Mad Men. The constant battle between creative, media, account management… the constant tussles with the client and, then, the eventual campaign that set the market on fire!
The world has spun many times since then, and with it the advertising landscape. The single biggest change is the amazing opportunities offered by digital media. This infographic explores the immense growth in digital spending and how, consequently, advertising teams and agencies need to rebuild their own capabilities.
Mad Men of the Millennium – Are You Ready to Embrace the Age of Digital Advertising?
Infographic by – Marketo