Here are a couple of facts about the phenomenon called emojis: One, it’s the most ‘spoken’ universal language today – everyday, 60 million emojis are used on Facebook, and 5 billion on Messenger! Two, it can increase the CTR of push notifications by as much as 124%, conversions by 9% and retention by 28%!
Reasons enough to actively consider incorporating emojis into your campaigns. Moreover, the emotional comfort, happiness, connection that people make with those cute symbols does wonders for your brand image. Check this infographic for how to use emojis to boost customer engagement.
Add Emojis to Push Notifications for Powerful User Engagement:
Infographic by – CleverTap