When you don’t have the right sales metrics to measure the performance, it becomes difficult to optimize the process.
B2B sales metrics helps one keep a tab on the performance of the sales process. The metrics let you know where exactly you are lagging and need to buckle up for achieving the target. It gives you a precise view of each factor that is significantly affecting sales performance.
So, collect the right information about new prospects, customers giving positive reviews, total sales, and others. This would help you calculate the customer acquisition cost, net promoter score, profit, closed deals, new sales, time spent on the phone, and others. The entire process would get you on the right track, and facilitate planning the accurate strategy to generate the desired sales number at the targeted time.
Infographic by – TDInsights