Typography is a key component of any graphic design, be it an advertisement layout, a page layout of a book, or the label and fine-print in a box of packaging. A designer has to choose from an immense library of typefaces and decide what fonts and type sizes to use, so that they enrich and add to the visuals, enhancing the products image and personality.
No wonder, then, that typography is considered to a composite of both art and science. Let’s take a closer look at why and how typography is used in design.
Infographic by – Creative Market