Let’s face it, the two principal purposes of your website are to generate leads, and to convert. It’s your brand promise, your reason-why to engage, your sales pitch, all rolled into one. Your landing page, on the other hand, has to be even more focused – it’s only objective is to lead the prospect to final conversion.
Check this infographic for what constitutes a truly hardworking landing page – that immediately reaffirms the prospective customers’ choice and makes them confidently click on the call-to-action button! And remember the 9th crucial step: always test your landing page before publishing it.