That wonderful time of the year when families and friends reunite, the time for giving and receiving, the time for delighted smiles as gifts are unwrapped. The season of joy. And, on a more pragmatic note, the best sales season for all marketers! (A not-so-small fact: holiday related sales in the US is going to cross $923 billion in 2017!)
Understanding consumer shopping behavior in this season is, therefore, paramount for marketers, so that they can plan campaigns accordingly. This infographic gives valuable research insights and tactical ideas on how to boost consumer engagement with your brand.
Infographic by – MDG Advertising